Part 2: Budding entrepreneurs, strong content and OMRC

What advice can you give to budding entrepreneurs who have a good business idea?
Plan. Test. Plan. Test. You can solve most problems if you put it on paper. You need a plan to monitor your progress, and to know where you are going. The testing small is to ensure that the plan is right, if not, you can amend or modify without having wasted a lot of resources and keep your core structure small. OUTSOURCE EVERYTHING.

I'm Scottish and like to keep costs down. There is no such thing as failure, only lessons.

With so much business content available for people that is free, why do you feel that HitsnClicks will be successful in the long run?
Time. We save hours, if not days, of trawling the Web to find information related to online marketing. We also have carefully split the five phases of the emarketing cycle: site development, visitor acquisition, customer retention, customer loyalty and revenue development, and have content, tools, services, advice for each of the five phases. This ensures members can and do succeed with the relevant phase of their e-marketing strategy before proceeding to the next.

We offer a portfolio of structured emarketing solutions for website owners worldwide, unavailable elsewhere in the globe.

Tell us about the free resources one can download from your site, i.e. the marketing articles and smart guides.
Our most popular is our happenetics course, now with thousands of "happeneurs" from over 50 countries having signed up for our FREE seven day introductory course to online marketing (delivered by both email and streaming audio). We have hundreds and hundreds of unsolicited testimonials about the course, and many people then go on to sign up as members.

We also have free Powerpoint presentations on how to drive traffic to your site, how to understand Web stats and many others. A new popular feature is our free content syndication tool, allowing you to add marketing articles from our 36 categories onto your site, and have them dynamically updated and kept FRESH by us.

And what are your future plans for hitsnclicks.com in regard to expansion?
We are now offering white label versions of hitsnclicks.com to partners who want their own OMRC (online marketing resource center) complete with everything that's in our site re-branded and co-branded for them on a revenue share basis. For further information, interested parties can email !