Part 2 : Delivering what the customer demands, and help with turkey...

You're also offering special products for the holiday season: Victorian Xmas and polar bear soup cans, smoked salmon and caribou pate. Is this just a question of picking up a little extra holiday sales or is there more to it than that?
Two years ago, we started to offer 'Christmas' packaging because our customers demanded it! They wanted to use us to send gifts - and they wanted to be sure they looked like gifts. We go to great lengths to deliver on that premise. If you order a Christmas gift from us (you have to use the gift form when you check out, or flag us using special instructions) - we put 'Do not open till Christmas' stickers all over the outside. Plus inside there's a really nice Christmas card, an ornament, and of course the gift itself.

I had thought to just offer Christmas packages, but people want to send our gourmet sampler (16 different soups), or to pick and choose from our list. So we add some things that are special, but generally, it's the wrapping that makes the difference.

That's why some of the items you listed aren't just for Christmas! We sell the Smoked Salmon and the Caribou Pate year round! These are traditional Quebec specialties. They're great for gift giving, of course, but here we think of them as food for parties - and not just Christmas parties! On Saturday my extended family joined us for a brunch, and I served our one pound smoked salmon filet. Needless to say, no leftovers! And the Caribou Pate is a staple for us. We enjoy it as an hors d'oeuvres, just for fun.

And what do you suggest we all do with the turkey leftovers?
Four ideas to try:
One: Chop up the meat into small pieces - prepare our Chicken Noodle Soup or our new Chicken Veloute Soup. Just before serving, add the cooked meat. Not necessary, but I've never heard a kid complain there's too much chicken in my soup!

Two: Turkey Chili! Cut meat into small pieces and sauté briefly to warm up, add mix, add water. Cook according to directions. This is unreal.

Three: Hot Turkey Sandwiches. Prepare our Turkey Gravy, take a piece of bread, warmed meat, another piece of bread and pour gravy over all.

Four: Use our Pasta sauces (go for the Creamy Garlic or the Wild Mushroom - you want ones with lots of personality). Prepare as per directions; add meat moments before you pour over pasta! Or as an alternative, pour sauce over pasta, and garnish with turkey slices.

Finally, Leslie, I'm still fascinated by your success. A company that's doing well (really well), selling a commodity product to a consumer audience via the web (an audience that's not widely regarded as web-friendly), so come on, what is the key here - what's the secret?
Outrageous Customer Service! But if you want to know what that's about, you'll have to do another interview!