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KEEPING UP: 115 interviews in the archives
Interview: Michael Tchong (2/2)
by Nettie Hartsock, May 2001
Interview Navigator:
[Part 1] [Part 2]

Part 2: The glitz will return and The Jacobyte will gossip

Has the glitz gone out of the dot com world and if so, what should it be replaced by?
The glitz may be gone, but it will return. We know that everything works in cycles, so the market will go back up eventually.

You're featuring online Internet ad success stories. Are there successful strategies they all have in common?
Yes, they all have one recurring theme: excellent execution. That's what generally separates the strong from the weak.

As an observer of all the changes that have been going on, what does the future hold for Internet business?
We will solve the ad problem. We will also revolutionize content publishing in our next generation sites and publications. And one day, we'll even serve up that personalized experience we have all been hearing about.

With less money available for lavish launch parties and other events, does Jaco worry about having less to report?
There will always be many topics for Jaco to cover, even if our rumor king has to start hosting his own parties.

Then we'll look forward to the rumors!

 

Interview Navigator:
[Part 1] [Part 2]
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About this week's
interviewee:
Michael Tchong is the CEO and founder of ICONOCAST Inc., an independent network of trend-setting media properties. ICONOCAST delivers provocative and insightful reporting on news, analysis and trends affecting Internet marketing. Under the editorial leadership of Michael, the award-winning ICONOCAST e-mail list, with its wildly popular gossip columnist named The Jacobyte, provides marketers with a weekly overview of the rapidly developing field of eMarketing.
Sponsor:
ibizArchive
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