Part 4: Digital salespeople

And what makes your approach to selling online differently - can you tell us something about your Digital Salespeople™ methodology?
There are some very smart people out there doing some great work. One problem, though, is that their message is circulating among a small audience and is not reaching business owners and executives, which is where we focus. The other issue is that usability is not sales, design is not sales, a good experience is not sales, and marketing is not sales. In fact, a site can be attractive, fast loading, usable, pleasant to work with and still fail completely as a business. It happens every day.

To our knowledge we are the only company on the planet that is fanatically focused on making your site sell, and has a proprietary process, which we call Digital Salespeople™ that enables it to do just that.

What we know how to do is, in a sense, teach your website how to act in the virtual world the way an expert human salesperson would in the real world. We've mentioned the five-step expert selling methodology, we've mentioned AIDAS, we've talked about adapting to personalities so that each customer can find what they want in the way that works best for them and be sold in the way they want to be sold, and those are just some highlights. And, of course, as we implement Digital Salespeople™ we attend to all of the other issues we've talked about and that we address in our Real World Sales Analysis™.

The bottom line is that we go a huge step farther than any other consultancy regardless of size or reputation. In addition to being able to address the performance, usability and experience issues as well as anyone, what sets us dramatically apart is that we go beyond design, beyond information architecture, beyond usability, beyond customer experience and attack what is the real core problem in e-commerce: websites don't know how to sell. Plus, we do it so well some people, as I said earlier, have a hard time believing by how much we can increase their sales, much less how fast we can make it happen.

Continued...